Serious case of the stoooopids
It appears that Universal Studios recognize that the followers of the cult favorite TV show Firefly would be a great source of viral marketing for the movie based on the show, Serenity. They put together a huge viral marketing campaign, in part with Special Ops Media (a company…. However, as with so many of these things, it appears that the marketers at Universal forgot to tell the lawyers at Universal, who recently decided to send out cease and desist letters to a bunch of the guerilla marketers they had pushed to promote the film. Adding insult to injury, the lawyers also demanded $8,750 in “retroactive licensing fees” from at least one individual.
Of course, the Brownshirts are taking the appropriate tactic – retroactive billing for their viral marketing efforts on behalf of Fox/Universal.
